Social media marketing is important for all sizes of businesses. Social media can help grow your business by creating new leads. Many businesses hiring a social media agency to complete all their social media work. If you want to try social media marketing on your own, here are five important tips from a professional social media agency.
- Have a Plan for Each Social Media Platform
When you fail to plan, you are planning to fail. This is a common mistake that businesses make with social media marketing. You should be able to ask questions, like why your business is on social media and what platform has your target market. If you cannot answer these questions, you should go back to the drawing board.
A good social media plan should be made up of smaller plans for each of the social media platforms that you are going to use. When you are starting out, you should keep the amount of active social media accounts to less than three.
- Consistently Post
The number of posts that you should be releasing will depend on the platforms you use. Facebook and Twitter need you to post more than once per day. However, Snapchat and Instagram move slower, so you only need to post once or twice a day. It can be confusing what and when you should be posting. To avoid the confusion, you should make a posting schedule and stick with it.
- Use Images
It has been found time and time again, that the most popular kind of post on social media is photos. Photos get the most amount of likes and shares on Facebook and retweets on Twitter. Instagram and Pinterest are primarily driven by photos. Instagram now has the most engagement of all social media platforms.
Adding images to your posts is very simple. Landscape and Canva are tools that you can use to make images that are sized correctly for major social media platforms. These tools make it easy to create photos for upcoming events and products.
- Give People Reasons to Follow Your Business
There are thousands of businesses that are on social media, so why should people follow you instead of another business with similar products or services. You should have a clear idea of why people should click the ‘follow’ button. There is a lot of content that you can share to increase your follower content. This can include information about new products, exclusive discount codes, and live content.
Hashtags make it easy for people to find your content. Most social media platforms are now using the hashtag for search features. However, you should avoid overusing hashtags in your posts. This is because they can make the post hard to read.
Social media marketing is more complex than many people think it is. The trends on social media change in the blink of an eye. Your posts can also easily backfire, especially when they are not completely thought through. This is why many businesses hire a social media agency to create a great marketing campaign.