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Negative SEO: What Every Website Owner Should Know

All website owners know the importance of SEO ranking, but not many are aware of the existence of negative SEO. As a company trying to climb the ranks of the very competitive world of search engine optimization, this form of sabotage should be monitored consistently. A highly effective and eagle-eyed SEO marketing company can keep track of any potential attacks, but it is also a good idea to keep a close eye on negative SEO tactics.

The sad truth about these attacks is they are easily done and there are many who will sabotage a website for a very small fee. Although blackhat SEO practices are slowly becoming irrelevant, the following negative SEO practices should be closely monitored:

Presence Of Spammy Inbound Links

The easiest and most common form of negative SEO attack comes in the form of spammy inbound links or backlinks. These links are very prevalent and your website’s rankings will tank before you even notice the presence of these links. The bad links usually link back to bad gambling or adult websites which Google’s algorithm picks up very quickly.

Attackers can simply post these spammy backlinks as comments on your blog and these will result in a lower ranking in just a matter of weeks. Make sure to closely monitor the comments and reviews posted on your website before publishing them so that you can keep track of any spammy links before they affect your ranking.

Fake Removal Requests

A very smart and sneaky negative SEO practice is the fake link removal request. There are some emails being sent to website owners stating that a link on a blog or website is no longer relevant and they are requesting for the immediate removal of the linkback. Although at first glance it may seem like a real and reasonable request, these emails are usually fake and only mean to do harm.

It is very difficult to monitor these fake removal requests, but an SEO marketing company will be able to detect any link removal before it can affect your ranking. With the right tools and experts keeping a close watch on your ranking, these negative tactics will not cause too much damage to your website.

Duplicate Content/ Content Scraping

There are a couple of reasons why some websites duplicate content. Some might just find your content compelling and interesting that they copy and use it on their website. Duplicate content is quickly identified by Google and tagged under copyright issues which will harm your website’s credibility. Sadly, Google only picks one version while ignoring all others and just because your copy was the original does not guarantee you won’t be flagged as a duplicate.

The best way to find out if your content was copied or scraped is to do a quick Copyscape search. This will allow you to check all of your website’s pages for plagiarized hits by entering the entire URL. The use of the tool requires a small fee, but it is worth it to closely monitor any content scraping incidents as soon as possible.

Tessa is not your ordinary SEO marketing company. We take the extra step using proven strategies to make sure we deliver the results your brand needs. Contact us today!